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Article directories clearly mention that when reprinting an article, the authors resource box must remain intact including the link. The resource box is one of the crucial pieces of your article marketing strategy. It is what will attract a person to your blog, increase your readers and eventually your sales.
Your resource box should include enough information to pique readers' interest, and have a clear call to action that will suggest them to click on your link for more information. Irrespective of how good your content is, if your resource box does not influence the reader to visit your webpage and find out more, you have wasted an opportunity to earn a customer.
Tips for writing an effective resource box:
1. Don't begin your resource box off with your bio. This indicates to the reader that your article is complete and that they can quit reading. Instead, begin with a question or message that will tempt them to read more. As an illustration: "Want fourteen more ideas to make money from home?"
2. Do not include a full bio. Most people are not interested in your full bio or every degree and award you have received. Actually, most people will skim over it and you will lose their curiosity before they get to your link and call to action.
3. Feature at least one link, additional if allowed. Check the resource box guidlines for each directory to find out what you are allowed to include. Many websites allow one link, some two. Make sure to include as many links as you are allowed.
4. A strong call to action is a complete requirement. Have a statement which tells the reader what they will get when they click on your website link and how it will benefit their lives. For instance, "Download Joe's free report now for more ways to generate income in your sleep!"
5. Answer the burning question. When crafting your resource box, think about the question all visitors ask (if just subconsciously)... "What's In It For Me?" (WIIFM).
6. Compose a different resource box to fit every piece of writing that you create. If the article is about home improvement, then draft your resource box to tie into that with an effective offer and link. If the next post is specific to tool selection, get your resource box in that way. Start a file of resource boxes to help you to add an appropriate one without having to recreate it each time.
The resource box is your option to tell the reader what you have to offer and what they should do after that. If you can show a visitor what they will gain by clicking on your link, you're almost certain to build your website readers with the articles you create.
Advanced Article Marketing Skills
Now that you have a few articles under your belt and have a handle on basic techniques for promoting them, it's time to take a step up and tackle some advanced skills. These activities will take your article marketing efforts to a whole new level:
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